Know What's Really in Your Food

Scan any barcode. Get an instant verdict: is it ultra-processed? What's actually inside? What's a better alternative? No jargon, just clear, honest answers.

Scan to reveal

Do You Actually Know What You're Eating?

"This says 'natural' but has 40 ingredients?"

"Is this 'healthy' cereal actually healthy?"

"What does 'modified starch' even mean?"

"This ingredient is banned in Europe but not here?"

Scan. Know. Choose Better.

Your pocket food detective, powered by science

Instant Barcode Scan

Point your camera at any product. In seconds, get a clear breakdown of what's inside and whether it's ultra-processed.

UPF Detection

Based on the NOVA classification system. Know instantly if a product is ultra-processed and why it matters for your health.

Better Alternatives

Don't just learn what's bad. Get instant suggestions for cleaner, healthier alternatives you can swap to.

Ingredient Decoder

No chemistry degree needed. Every ingredient explained in plain language. Know exactly what you're putting in your body.

International Comparisons

Same product, different countries, different ingredients. See what's banned elsewhere but still in your food.

Private & Secure

Your food choices are personal. Your scan history stays on your device. No data sold, no tracking, no creepy ads.

Real People, Real Scans

The Grocery Run

"Is this yogurt actually healthy or just marketed that way?"

Truvi: "NOVA 4 - Ultra-processed. Contains modified starch, artificial sweeteners, and 6 additives. Try Brand X Greek Yogurt instead - just milk and cultures."

Shopping for the Kids

"My kid loves these fruit snacks. Are they okay?"

Truvi: "NOVA 4. Despite 'made with real fruit' on the label, first ingredient is corn syrup. 12 additives. Here are 3 actually fruit-based alternatives."

The "Health Food" Check

"This protein bar costs $5 and says 'clean ingredients'..."

Truvi: "NOVA 3 - Processed, but not ultra-processed. 8 recognizable ingredients. Decent choice. For a NOVA 1 option, try whole nuts and dark chocolate."

The EU vs US Reveal

"Same brand, same product name. What's different?"

Truvi: "The US version has 3 colorants banned in the EU, plus high fructose corn syrup instead of sugar. The EU version has 6 fewer additives."

The UPF Problem Is Massive

Ultra-processed food makes up the majority of what we eat

60%

of calories consumed in the US come from ultra-processed foods

38%

of US adults plan to actively avoid UPFs in 2026

NOVA

The scientific classification system that categorizes food processing levels

Take Back Control of What You Eat

Start scanning. Start knowing. Free to download.

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